Earthly Co., the makers of the cutest and most versatile reusable paper towels out there. Earthly Co. “notpaper” towels were created to solve a problem many of us face every single day: using way too many paper towels. Paper towels for cleaning, for napkins, makeshift plates, to wipe down the dog’s paws, and the list goes on. All those poor trees! All the waste! And not to mention the hefty price tag. So, we set out to create an eco-friendly alternative to disposable paper towels that was better for the wallet and the environment. Something in between a tea towel and a disposable paper towel. It had to be washable, not too thick or too thin, absorbent, soft, and SUPER CUTE. A perfect blend of form and function.