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Hoptimist Logo 2023

All about smiles

Make every day a little more joyful! Hoptimists are all about smiles – and a mild surplus of energy. The cheerful, sweet Hoptimists were originally designed in 1968. Give a Hoptimist and experience the joy of giving. Gustav Ehrenreich created the happy movement in the late 1960s, which has gone on to earn itself a place in Danish design history. Today, there is a happy Hoptimist for every occasion. So, wherever it finds itself, a Hoptimist is guaranteed to spread joy. That’s the whole idea behind the Hoptimists: To spread joy and bring a smile to everyone’s face.
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The first prototypes

In the late 1960s, Ehrenreich created the first prototypes for Birdie, Bimble and Bumble. Completely in the spirit of the times, it was strong colors and harmonious, round shapes that characterized the first spring jumping friends. Bimble is the dress-clad female optimist with the smiling eyes, and Bumble is the alert male optimist with open eyes and a small top hat stick on the top of his head. Soon Ehrenreich and his Hoptimists became too familiar with what the small workshop could produce. The rest of that story has today become a Danish design history.

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